Service 03 · Brand Identity
A brand people recognise at a glance.
We define what your brand stands for and turn it into a logo, type, colour and guidelines your team can use everywhere.
Overview
Strong brands start with a clear promise. We work out who you serve, what you promise them and what makes you different, then build the visual identity on top of it.
The result is a system, not a single logo: rules for type, colour, imagery and tone that keep every page, deck and post consistent.
What this service solves
- A logo that no longer fits the company
- Every channel looks different
- No guidelines, so every designer guesses
- A brand that blends in with competitors
- A rebrand that needs to reach the website quickly
What's included
Positioning
Audience, promise and difference, written down so every later decision has a reason.
Logo and identity
Logo, mark and lockups in every format you need.
Type and colour
A type pairing and a palette that work on screens and in print.
Brand guidelines
A clear guide your team and partners can follow.
Quoted after a short call, with a fixed price agreed before we start.
FAQ
Brand Identity, answered.
Can you carry the new brand to our website?
Yes. Branding and web design sit with one team, so the new identity reaches the site without a handover gap.
What files do we get?
Logo files in vector and web formats, the colour and type specs, and the brand guidelines.