Case study · Innovation consulting
Seconds
Corporate innovation for European category leaders.
- Our role
- Webflow build from the design team’s files
- Platform
- Webflow
- Services
- Webflow development, CMS setup, Filtering and search
- Live site
- seconds-innovation.com
Project info
Seconds is an innovation consultancy for European category leaders. The site has to show the method behind the work and make a large library of articles and client cases easy to search.
Seconds helps large companies build new business models. The site describes it as an innovation consultancy “deeply rooted in scientific method” and a University of St. Gallen spin-off that co-developed the Business Model Navigator.
That means a lot of content to organise. Trends, capabilities and services each need their own pages. The Insights library holds articles, methods and client cases, and a reader looking for one industry or one topic has to find it fast.
We built the site in Webflow from the design team’s files. Trend, capability and service pages share one structure and pull related insights from the CMS. The Insights hub filters by trend, industry, capability, service and type, with search, active filter tags and load more. Every case page follows the same order: the challenge, the approach, the impact and the key learnings, with the author’s email and booking link alongside.
Project goals
- 01Show the method behind the work: the St. Gallen roots, the Business Model Navigator and the toolkit cards on the homepage.
- 02Sort a wide offer into trends, capabilities and services that a visitor can browse from one Expertise menu.
- 03Make the Insights library useful, so a reader can narrow dozens of articles and cases down to one industry or topic.
Build specifications
- Insights hub on the Webflow CMS with filters for trends, industries, capabilities, services and type, plus search, active filter tags, reset and load more.
- One template for cases and articles with breadcrumb, date, reading time, tags, an author card with email and booking links, and related insights.
- Page templates for the trends and subtrends, six capabilities and four services, each with related insights from the CMS.
- Homepage sliders for the latest cases and the insights library, plus Lottie animations.
- Contact form, footer newsletter signup, team cards with booking links, and a resources page that links books and pattern cards to the shop.
What we shipped
- Filterable Insights hub with search and load more
- Case pages with challenge, approach, impact and learnings
- Pages for trends, six capabilities and four services
