Regent

Regent runs a personal trainer’s business in one app. Before launch, the site had one job: make trainers want in, and get them on the waitlist.

Regent is software for personal trainers. Scheduling, client management and payments sit in one app, so a trainer spends the day training people instead of chasing invoices.

Regent was getting ready to launch. That meant the website had to do the work a sales call normally does. Explain the product in one line, show that it is real, and ask for one thing: an email address.

We designed the site and built it in Webflow. The headline leads with the outcome trainers want, a business that runs on autopilot. The real app screens sit directly under it, so the product is its own proof. The waitlist form comes next, before any feature list.